Many of you have downloaded the University Brand images only to discover that they were in Adobe Illustrator .ai format. Kim Brown, Senior Graphic Designer for CFAES Communications has transformed some of the OSU Brand backgrounds into .jpeg and .png formats. They are available for download at http://cfaes.osu.edu/brand/art Please remember to use the OSU Brand Guidelines http://brand.osu.edu/our-brand/
From The Ohio State Brand Guidelines: What is brand?
A brand is a construct, a type of shorthand, that people hold in their minds and hearts when thinking about an institution. A brand at its core is a promise of what the institution stands for and what it offers to those who engage with it.
A brand is earned rather than owned. It is the cumulative result of every experience, communication, and reference made by or about our institution over time as experienced by others. Simply put, a brand is not something we buy; a brand is something we build.